http://diehardgamefan.com/2011/06/10/e3-2011-impressions-of-dead-island-xbox-360/
The demo started off with a cutscene showing the perspective of someone taking pills and booze. This led to a woozy drunk effect on the camera and the character acting like an asshole at a club on the Island. Then suddenly the dance floor became a little crazy ass a woman attacked another person.After that all hell breaks loose and eventually the character passes out. You wake up in a cabin with people huddled inside hiding from the zombies outside.