http://www.gamingnexus.com/FullNews/Dead-Island-roundtable-scares-up-some-details/Item23471.aspx
Expect a 25-30 hour experience from Dead Island. Beating the game once will unlock a challenging difficulty setting. Replayability will largely be derived from using all of the game's characters as well as playing with friends.
beautiful beaches, tropical paradise … apocalypse
